In today's world where global cultural exchanges are increasingly frequent, protecting and inheriting historical classic industries is of great significance for promoting the excellent traditional Chinese culture and enhancing the country's cultural soft power. The 7th China International Import Expo Human Exchange Project Show of Zhejiang Province was held from November 5th to 10th at the National Exhibition and Convention Center (Shanghai). The exhibition area was themed "Vibrant Zhejiang" and took Zhejiang's historical classic industries as the main line, divided into four sections: "Dream Weaving Through Time," "Wonders of Nature and Technology," "Delicious Zhejiang," and "Non-Stop Performances." It covered Zhejiang's classic industries such as yellow wine, Chinese medicine, silk, writing and painting supplies, stone carvings, celadon, swords, and tea, with a total of 63 projects and an exhibition area of 612 square meters. Among them, there were 23 "Chinese Time-honored Brands" projects, 13 "Zhejiang Time-honored Brands.", 9 "Intangible Cultural Heritage of Humanity" projects, 20 "National Intangible Cultural Heritage" projects, and 11 "Provincial Intangible Cultural Heritage" projects.

In 2015, Zhejiang first proposed the concept of "historical classic industry" to promote its rebirth in inheritance from a new perspective. Since the beginning of this year, Zhejiang Province has increased its efforts to promote the development of historical classic industries, and issued Several Policy Measures for the High-level inheritance and High-quality Development of Historical Classic Industries in Zhejiang Province and the Action Plan for the Inheritance and Innovative Development of Historical Classic Industries in Zhejiang Province to continue to stimulate the vitality of historical classic industries.

Zhejiang, as the home of silk and rice wine, its historical classic industry carries thousands of years of cultural heritage. Hangluo Weaving, Tongxiang Wanjintang Silk and other enterprises have always adhered to and inherited the traditional weaving skills, with their unique warp and weft interweaving skills, to show the exquisite and beautiful Zhejiang silk. Shaoxing rice wine, with its mellow taste and unique brewing technology, has won the favor of consumers at home and abroad. The modern silk enterprises such as Wenli and Kasiya Silk, in the modern digital wave, not only found the fit with the new generation of technology, but also extended their vision to the entire industrial chain, opening up a new track for the development of silk. Yellow rice wine, as one of the oldest wines in the world, also has a long brewing history in Zhejiang. Shaoxing rice wine is famous for its unique brewing process and excellent quality. The famous Shaoxing rice wine brands such as Ta brand, Nu 'er Hong and Guyue Longshan also appeared, which will bring a feast on the taste for the audience, and feel the sweetness and mellow from nature in the taste.

Zhejiang's intangible cultural heritage is an important part of Chinese culture. In this exhibition project, there are 9 projects of "human intangible heritage" in Zhejiang Province. They are Guqin art - Zhejiang school Guqin, Kunqu Opera - Yongjia Kunqu Opera, Chinese movable-type printing - Ruian wood movable-type printing, Chinese paper-cutting - Yueqing fine grain paper carving, Longquan Celadon traditional firing technology, Chinese traditional wood arch bridge construction technology - Taishun wood arch bridge, Chinese seal cutting - Xiling Seal Society stone seal cutting, Chinese traditional mulberry silk weaving technology - Hang Luo weaving technology, Chinese shadow puppetry - Haining shadow play .

Longquan celadon is known as the "flower of porcelain" for its unique qualities such as jade, mirror and chime. In this exhibition area, the Longquan kiln works brought by Ge Kiln, Yu Muxuan and Dongyin celadon in the Southern Song Dynasty, and the Yue kiln works brought by Longteng secret color celadon complement each other, showing the ancient artisans' ultimate pursuit of beauty.

In Zhejiang, the historical classic industry is not only an important carrier of cultural inheritance, but also an important pillar of economic development. The traditional Chinese medicine, tea and other industries in the exhibition area are not only of excellent quality and wide variety, but also realize industrial development in the protection and inheritance. Shengsheng Tang Decoction paste production technology in Lishui has won the trust of consumers with its unique production methods of "four seasons of paste recipe", "decoction ointment recipe recipe" and "ointment recipe for the people" and its ointment recipe products with remarkable curative effect. Jingshan Tea in Yuhang, Hangzhou, shows the unique charm of Jingshan Zen tea culture through the interactive form of brewing tea and ordering tea. The vigorous development of these industries not only injects new vitality into the economy of Zhejiang, but also provides beneficial reference and inspiration for the development of the national cultural industry.

The Zhejiang Cultural Exhibition Area of the 7th China International Import Expo, through rich exhibits, exquisite craftsmanship and profound cultural heritage, showcases Zhejiang's efforts and achievements in protecting and inheriting intangible cultural heritage and developing historical classic industries to the world, which together constitute a bright picture of Zhejiang's historical classic industries. These achievements not only highlight the wisdom and hard work of the people of Zhejiang, but also contribute to the great rejuvenation of Chinese culture. Welcome to the exhibition!