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Company Overview

Founded in 2001, Zhejiang Broad International Convention & Exhibition Co., Ltd ( BCE for short) is a state-owned exhibition company qualified for organizing outbound trade fairs with the ratification of Ministry of Commerce. The company owns the comprehensive capability for innovating exhibitions and providing integrated solutions to expand global market, initiates the cloud exhibition nationwide for upgrading digital transformation of exhibition industry, together with global strategic partners to jointly build open and mutual sharing platform for exploiting market through online and offline exhibitions. The company’s exhibition scale is top-ranked nationwide.

BCE is the professional leader of organizing foreign trade enterprises to exploit overseas and domestic dual circulation market, the pioneer to exploit markets along the Belt and Road, the explorer in digital transformation of exhibition industry. It is the first batch of key contact enterprises approved by Ministry of Commerce,Zhejiangs first batch of leading company in the service industry. It is the norm maker of Zhejiang Province's "Going Abroad (Overseas) Exhibition Service Norms", the member unit of UFI and IAEE, the chairman unit of Zhejiang International Convention & Exhibition Industry Association, as well as a regional partner unit of China International Import Expo for the organization of trade buyers. It gains the pioneer of Zhejiang Financial and Trade System and the National Youth Civilization Award. Furthermore, the company is appraised as the exhibition project first-level qualified unit of China Association For Exhibition Centers, and gains special decoration qualification of national-level exhibitions like China International Import Expo, China International Consumer Products Expo, Canton Fair and China International Fair For Investment& Trade. 

Over the past twenty years,the company always takes it as its mission to lead the country's export-oriented enterprises to open up the market, undertakes major events including CIIE, CIFTIS, Canton Fair, China International Consumer Products Expo and Global Digital Trade Expo as well as various exhibitions, conferences and forums of Ministry of Commerce and over 20 provinces around the country. The companys exhibition projects cover 300 cities of 100 countries and regions around the globe. We provide service to over 30 thousand enterprises every year, involving more than 40 industries such as textile&clothing, hardware&auto parts, engineering& machinery, building materials, furniture, food, communication, security, IT, digital technology, optics and etc. BCE has accumulated over 4 million member resources of nearly 400 overseas business associations and established relations with more than 100 global strategic partners. Zhejiang Export Fair(Osaka) and many independent brand  exhibitions have gained UFI approval, among which Zhejiang Export Fair (Osaka) is the first outbound UFI-approved independent brand exhibition in China.

 





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Corporat​e Value

Corporate Culture

Unity and Harmony; Cause first;

People-oriented; Integrity Service;

Transformation and Upgrading; Low-carbon and Environmental Protection;

Inheritance and Innovation; Quality builds brand.

Professional Spirit: Enthusiasm; Dedication; Professionalism.

Talent Concept: Give full scope to the talents; People-oriented.

Service Slogan: Pursuing service in perpetuity; Growing stronger in integrity.

Development Goal: Internationalization; Marketization, Branding and Professionalization.

Service Tenet: Focus on customer’s demand; Integrity; Honesty; Sincerity.

Development Process

2001

Registered by Zhejiang Administration for Industry & Commerce, BCE, a rising star of MICE, was born.

BCE obtained the qualification of engaging in the organization of economic and trade expositions abroad from Ministry of Commerce of the PRC.



































2003

BCE was accredited by the International Quality Management System.


2004

The booth area organized by BCE reached more than 5,000 square meters.

BCE undertook 2004 Hong Kong- Zhejiang week by The People’s Government of Zhejiang Province and achieved great success.

2005

BCE joined the US-based International Association of Exposition Management (IAEM).

BCE was elected to the database of The Best Enterprise by China Enterprise Confederation and China Enterprise Directors Association.

2006

BCE won the title of 2005 China's Top 10 Most Concerned Exhibition Enterprises in the MICE China event.

2007

BCE won the title of 2006 China's Top 10 Most Influential Exhibition Enterprises in the MICE China event.

2008

The booth area organized by BCE reached more than 10,000 square meters.

The First Zhejiang Export Fair (Osaka) successfully held. It is the largest overseas self-organized export fair by a single province of China.

2009

BCE won the title of The best organizer of Urumqi economic and trade exhibition and the best exhibit of Urumqi economic and trade exhibition.

BCE won the title of 2008-2009 China National Excellent Exhibition Agencies.


2010

The booth area organized by BCE reached more than 15,000 square meters.

BCE won the title of 2010 Excellent Enterprises in MICE China.

BCE won the title of Best Organizer of Vietnam Export Fair

2011

The First Zhejiang Export Fair (Hanoi) successfully held.

BCE was commended for outstanding achievement by China Council for the Promotion of International Trade during 2010 to 2011.

BCE won the honors of Zhejiang Famous Service Brand and Zhejiang Famous Trademark.

2012

The booth area organized by BCE reached more than 20,000 square meters.

BCE undertook 2012 Zhejiang Shizuoka International Fair, as one of the important events marking the 30th anniversary of the friendly provincial relationship between Zhejiang province and Shizuoka.

Zhejiang gained the honor “ 2011 National Outstanding Exhibition Units”  

2013

BCE received great commendation from China Council For The Promotion of International Trade during 2011 to 2012. 

The First Zhejiang Export Fair (Kuala Lumpur) successfully held. It is evolved from China Import & Export Commodities Exhibition (Malaysia) with a history of nine sessions since its first session in 2004.


2014

The booth area organized by BCE is more than 25,000 square meters.

BCE seized new strategic opportunities of The Belt and Road, organized enterprises to actively exploit the markets in Turkey, Russia, Kazakhstan,Germany and the markets along the Belt and Road.  

The First Zhejiang Export Fair (Istanbul) successfully held.

2015

The booth area organized by BCE is more than 30,000 square meters.

The First Brands of Zhejiang China Franchised Store opened in Hong Kong International Airport.

The First Zhejiang Export Fair (Jeddah) and Zhejiang Export Fair (Kyrgyzstan) successfully held.

2017

The booth area organized by BCE exceeded 51000 sqm. BCE had 9 self-organized along the Belt and Road, forming the Belt and Road market network, build the model for Zhejiang province to exploit global market and gained Exhibition Project Enterprise First-grade Qualification of China Association for Exhibition Centers.

2018

The booth area organized by BCE exceeded 51000 sqm, ranking the 3rd nationally and the first in Zhejiang province, with the self-organized exhibitions ranks the top in numbers, achieved full coverage of various trade fairs and leading fairs, successfully finished the 1st China International Import Expo exhibition work. 

2016

Through hard work, the number of events organized by BCE is more than 200. The booth area organized by BCE is more than 35,000 square meters. BCE was committed to providing high quality convention&exhibition service and promotes enterprises to go to the global world. 

2002

BCE had The First Exhibition Project- Expocomer, becoming the pioneer to establish economic and trade relations with non-diplomatic relations country. 

2019

The booth area organized by BCE exceeded 60000 sqm, with the number of outbound exhibition projects ranking the first nationally and the first in Zhejiang province. BCE has  become the model of national exhibition industry and the leading one in China International Exhibition Industry. 

2022

In the face of century-old changes and epidemic, our company alleviates the difficulties of development with innovation and integrates the power of cooperation. Under the leadership of the Provincial Party Group, we size the opportunities, explore the market and get orders.Throughout the year we host and undertake 169 exhibition projects, with an exhibition area of 62,000 square meters and serving nearly 30,000 enterprises.


2023

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2020

In 2020, the Covid-19 raged the whole world and seriously hit the global exhibition industry. BCE works on innovation and development and actively transforms itself. In March, BCE firstly carries forward “Cloud exhibition” to lead the digital trend of exhibition industry. In October, BCE hosts the First Zhejiang High-top Fair. In November, BCE actively participates in the 3rd  CIIE and undertakes the work of Zhejiang Delegation. In December, BCE restarts the outbound self-organized exhibitions in Japan and Vietnam by the combination of online and offline modes. BCE practices the domestic circulation as the mainstay, and develops new pattern of domestic and international circulation reinforcing each other. In whole year, BCE completely finishes 152 exhibition projects, 118 online fairs and serves 16127 enterprises, which contributes greatly to maintain the base of Zhejiang’s foreign trade. 

2021

Faced with the complex international and domestic foreign trade environment in 2021, BCE makes firm belief, overcomes all obstacles, makes new ground. We build a platform for company's own development, seek new way out for industry and create new opportunities for partners, which pushes forward high-quality economic growth based on the convention&exhibition industry. 


2019

The booth area organized by BCE exceeded 60000 sqm, with the number of outbound exhibition projects ranking the first nationally and the first in Zhejiang province. BCE has  become the model of national exhibition industry and the leading one in China International Exhibition Industry. 

Global Layout
Globalized Development 
Globalized Cooperation
Globalized Layout
Talent Team

BCE has a younger, professional, efficient and hard working talent team. The senior executives have more than a decade of organizing experience and acquired professional titles in relevant majors. The staff mostly graduates from domestic universities and own the bachelor degree in Exhibition, English, International Trade, Marketing or above. Furthermore, over half of them have the background of postgraduate education and foreign education. Every event is in charge of a professional team,who pays high attention to comprehensive and integrative service for enterprises. 

Corporate Honors
Zhejiang Famous Trademark 
China Commodity Fair Best Organizer Award
Exhibition Project Enterprise First-grade Qualification of China Association for Exhibition Centers
China National Exhibition Agencies with Outstanding Achievements in the Outbound Economic and Trade Fair
The Trustworthy Organization with Zhejiang Business AAA Grade Credit Certificate 
China Top Ten Influential Conference&Exhibition Enterprises
China National Exhibition Agencies with Outstanding Achievements in the Outbound Economic and Trade Fair
Zhejiang Top Ten Excellent Convention&Exhibition Enterprises
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Join us

Thanks for your attention to BCE. The convention and exhibition is closely related with people’s lives, you would have the chance to become the member of us to be a pioneer in exploiting the international market. Your vitality, creativity and passion would help to reshape BCE’s future. BCE commits to provide stable work environment for every staff,  enhance personal development and improve welfare. We also provide short-term practice for college students. Please browse the website for more job opportunities. Welcome to become one member of BCE.  

In order to continue to expand the business development of Yuanda Convention and Exhibition and maintain its leading position in the exhibition market, Zhejiang Yuanda International Exhibition Co., Ltd. welcomes more outstanding talents to join our efficient team to achieve the maximum development of the company and itself.



Welcome to send your resume tobroad@broadexpo.com