Turkey International Housewares, Gifts and Household Appliances Exhibition (ZUCHEX) is the third housewares exhibition in Europe. With the support of the Turkish Ministry of Commerce, the Small and Medium Enterprise Development Agency, the Istanbul Mineral and Metal Export Association, and the Household Goods Industry Association, the exhibition will usher in its 34th edition.

The exhibition will reach an area of 100,000 square meters in 2023, attracting 1,149 exhibitors and more than 42,000 visitors, of which the number of overseas buyers has increased by 32%.

Turkey is an important country in the Belt and Road cooperation. In 2022, China-Turkey bilateral trade totaled 38.55 billion U.S. dollars, up 12.8 percent year on year. Among them, China's exports to Turkey were 34.03 billion US dollars, an increase of 16.9%, and imports from Turkey were 4.52 billion US dollars, a decrease of 10.5%. The Turkish Industry and Business Association has signed a long-term memorandum of understanding with the China Council for the Promotion of International Trade and the All-China Federation of Industry and Commerce aimed at developing bilateral trade and investment relations with China.